cycora® Brand Campaign

Directing a Visual Campaign for the Future of Fashion

I art directed and managed the production of a brand campaign introducing cycora to the fashion world with an elevated, editorial look. From pitch deck to final file delivery, I handled all art direction, vendor coordination, representing the brand on set, and design for web and social rollout.

The campaign launched cycora.lab and received significant engagement from industry insiders‚ driving >2x traffic to the website and instagram page and becoming cycora most-shared campaign at the time.