cycora® Brand Identity

Redefining the visual language of recycled textiles

As the designer behind cycora's full brand identity, I created a system that balanced scientific credibility with contemporary style. Since joining the brand in 2022, I have led all creative development of the brand identity, ranging from: typography, color system, image direction, and digital/motion guidelines. Additionally, I have led brand campaigns working with external production agencies and creatives to produce world-class video spots to the highest standards. Ensuring company-wide adoption and correct usage of the identity has also been a continuous responsibility.

The cycora brand is considered the strongest in the recycles textiles market and is known internationally by brands and supply chain partners as a leading example in communicating this technology.