DAYSHIFT

Branding a Band, Building a World: From Visual Identity to Live Experience

Dayshift is an up-and-coming band blending alternative rock, electronic, and pop music. Its members consist of Will Portman on guitar, synthesizer, and production, Bobby Sutton, and Saúl Rascón Salazar.

For the band, I led and shaped our creative universe across album art, visuals, and marketing. I acted as creative director for our entire brand and rollout, laying the visual DNA for our world.

Dayshift grew its following by 50% post-rebrand, and has secured a debut show promoted by Live Nation at the Peppermint Club in West Hollywood, CA prior to the album release.

Stream now on Spotify