Designing for Circularity
Category:
Design
Service:
Print Design, Photography
Year:
2024
Designing for Circularity: Turning Systems Thinking into Tangible Design
I designed, led photography for, and produced a hardcover coffee table book articulating Ambercycle's design philosophy and mission. The challenge: make circular economy ideas feel beautiful and desirable to customers, investors, and consumers alike.
I established a visual language using monochrome textures, architectural typography, and hierarchy-driven layout. I managed print vendor coordination, and helped with editorial sequencing and image selection/placement.
The book became a core asset in investor and partner meetings, and was distributed at events. It now serves as Ambercycle's primary design manifesto.
Credits
Will Portman
Art Director, Designer, Photographer