Designing for Circularity

Category:

Design

Service:

Print Design, Photography

Year:

2024

Designing for Circularity: Turning Systems Thinking into Tangible Design

I designed, led photography for, and produced a hardcover coffee table book articulating Ambercycle's design philosophy and mission. The challenge: make circular economy ideas feel beautiful and desirable to customers, investors, and consumers alike.

I established a visual language using monochrome textures, architectural typography, and hierarchy-driven layout. I managed print vendor coordination, and helped with editorial sequencing and image selection/placement.

The book became a core asset in investor and partner meetings, and was distributed at events. It now serves as Ambercycle's primary design manifesto.

Credits

Will Portman

Art Director, Designer, Photographer